FOR IMMEDIATE RELEASE
The Lytro camera will now be available for purchase through retail locations in Hong Kong and Macau
HONG KONG — October 18, 2012 — Lytro, Inc., creator of the world’s first consumer light field camera, has announced the availability of manual controls in its camera, for new cameras purchased and as a free firmware update for existing customers. With these easy-to-use and readily accessible manual controls, Lytro photographers can take even more creative living pictures in a wide variety of conditions — from low light settings to high-speed subjects.
“Manual controls give Lytro photographers the opportunity to take control of the exposure in a scene,” said Eric Cheng, Lytro’s director of photography. “We introduced these features as a result of feedback from our most creative camera owners, who are capturing things like subjects in motion or experimenting with artistic styles like light painting. With manual controls, they now have more flexibility as they push the boundaries of the light field.”
For Lytro’s manual control shots, view here.
Starting today, the Lytro camera will be available in retail stores in Hong Kong and Macau. The recommended retail price is HK $3,888 for 8GB and HK $4,688 for 16GB. Available colors are Red Hot (16GB), Electric Blue (8GB) and Graphite (8GB).
Hong Kong:
Macau:
To download high-resolution Lytro images, please visit http://bit.ly/SVltXR.
Lytro is transforming the camera into a powerful computational photography platform, forever changing the way everyone takes and experiences pictures. The first Lytro Light Field Camera offers photographic capabilities never before possible, such as focusing a picture after it’s taken, and creates interactive living pictures that can be endlessly refocused and enjoyed by friends and family online. Founder and Executive Chairman Ren Ng, whose Ph.D. research on light field photography won Stanford University’s prize for best thesis in computer science in 2006 as well as the internationally recognized ACM Dissertation award, founded the company in 2006.
For additional information, visit Lytro.com.
Text100 Hong Kong
Cathy Yu: +852 9351 8928 Cathy.Yu@text100.com.hk
Blossom Cheng: +852 9185 9839 Blossom.cheng@text100.com.hk
© 2014 Lytro, Inc. All Rights Reserved.