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Press Information

Press Releases

United States

  • 11/20/2013Lytro Raises $40 Million in Funding to Expand the Picture Revolution
  • 11/12/2013Lytro Delivers New 3D Capabilities and Expands Worldwide Distribution
  • 07/16/2013Lytro Expands U.S. Retail Distribution and Enters European Market
  • 06/19/2013Lytro Announces Availability of Lytro Mobile for iOS
  • 11/15/2012Lytro Unveils Perspective Shift and Living Filters
  • 10/09/2012Lytro Releases New Creative Capabilities for Light Field Camera
  • 09/24/2012Lytro Expands with US and International Retail Distribution
  • 10/19/2011Lytro Unveils the World's First Consumer Light Field Camera
  • 06/22/2011Lytro Redefines Photography with Light Field Cameras

UK

  • 07/16/2013Lytro announces UK availability of world’s first consumer light field camera

Germany

  • 11/12/2013Lytro stellt neues 3D-Living Pictures Feature für Computer und Mobilgeräte vor und erweitert weltweiten Vertrieb
  • 10/17/2013Zukunftsweisende Lichtfeldkamera im Deutschen Museum
  • 10/07/2013Neuer Lytro-Partner in der Schweiz
  • 09/27/2013Lytro erstmals auf der RINGFOTO Herbstmesse
  • 07/04/2013Lytro weitet Vertrieb auf deutschsprachigen Markt aus

Australia

  • 11/16/2012Lytro Unveils Perspective Shift and Living Filters
  • 09/25/2012Lytro Launches World's First Consumer Light Field Camera in Australia

Singapore

  • 10/10/2012Lytro Releases New Creative Capabilities for Light Field Camera
  • 09/25/2012Lytro Expands with US and International Retail Distribution

Hong Kong

  • 11/16/2012Lytro Unveils Perspective Shift and Living Filters (English)
  • 11/16/2012Lytro Unveils Perspective Shift and Living Filters (Chinese)
  • 10/18/2012Lytro Releases New Creative Capabilities for Light Field Camera (English)
  • 10/18/2012Lytro Releases New Creative Capabilities for Light Field Camera (Chinese)
  • 09/25/2012Lytro Expands with US and International Retail Distribution (English)
  • 09/25/2012Lytro Expands with US and International Retail Distribution (Chinese)

Press Inquiries

We’re always excited to talk about light field technology and the picture revolution with our friends in the media. If you’re a member of the press and want to schedule an interview, or have other inquiries, please contact:

Method Communications
lytropr@methodcommunications.com
801-461-9767

Media Resources

Product and Lifestyle Photography

  • Lytro Camera - Electric Blue
  • Lytro Camera - Graphite
  • Lytro Camera - Moxie Pink
  • Lytro Camera - Red Hot
  • Lytro Camera - Seaglass
  • Lytro Camera Family
  • Lytro Camera Group
  • Lytro Camera Group (stacked)
  • Lytro Camera - Full Manual Control
  • Lytro Camera - Manual Control Settings
  • Lytro Mobile App Feed
  • Lytro Mobile App - Profile Screen
  • Lytro Mobile App - Share Screen
  • Lytro Mobile App Streams

Lytro Company Logo

  • Black with Transparent Background (CMYK EPS)
  • White with Transparent Background (CMYK EPS)
  • Black with White Background (JPG)
  • Black with Transparent Background (RGB PNG)
  • White with Transparent Background (RGB PNG)

Fact Sheets

  • Company Fact Sheet
  • Product Fact Sheet
  • Light Field 101

Executive Bios

  • Executive Bios

Lytro Trademark Usage

When referencing Lytro trademarks and registered trademarks, always include the proper notation after the name and logo, which in some countries is ® for registered trademarks and ™ for trademarks. If your use is in Australia, the European Union, Hong Kong, Japan, New Zealandor Singapore, you must use the ® symbol after Lytro. If your use is other countries, you must include the language “Lytro is a trademark of Lytro, Inc., registered in multiple countries.”

When describing a Lytro product, Lytro must be used as an adjective and not a noun. The phrase “the Lytro camera comes in a variety of colors” is correct usage, while the phrase “the Lytro comes in a variety of colors” is incorrect usage. However, using Lytro as a noun when referring to the company itself is correct, such as “Lytro has released new features for its light field camera.”

As between you and Lytro, Lytro is and shall remain the sole and exclusive owner of the Lytro trademarks. You will not delete, alter, or obfuscate any proprietary legends relating to the Lytro trademarks.

Use of all content on this site is governed by the Terms of Use.

Embedding Lytro pictures:

  1. Visit the Picture Gallery
  2. Make sure your intended use complies with our Terms of Use
  3. Click Share+ and select Embed from the menu
  4. When the embed HTML code appears, click Copy to Code
  5. Paste the code where you want to display the picture
  6. Add a photo credit naming the photographer listed in the caption for the living picture you have selected

Videos

  • Introducing Perspective Shift
  • Product B-roll
  • Sharing and Viewing Pictures Overview
  • Starting a Picture Revolution
  • Lytro 3D Living Picture Demo
  • Lytro YouTube Channel

Media Coverage

  • CNN by Eoghan MacGuire - 11/2/2012

    Lytro: the amazing new perspective on photography

  • Mashable by Pete Pachal - 10/9/2012

    Lytro Camera Gets New Manual Controls [HANDS ON]

  • Gizmodo by Adrian Covert - 10/9/2012

    Lytro’s Innovative Light Field Camera: Now With Manual Controls!

  • TODAY with Glenn Derene - 10/1/2012

    Pop Mechanics Breakthrough Awards on Today Show

  • All Things D by Ina Fried - 09/25/2012

    Light-Field Camera Maker Lytro Expands Into Stores in U.S. and Internationally

  • Engadget by Brian Heater- 09/25/2012

    Lytro light-field camera hitting Amazon, Target and Best Buy sites next month

  • The Verge by Louis Goddard - 09/25/2012

    Lytro inks US and international retail deals for light field camera

  • Late Night With Jimmy Fallon - 06/25/2012

    Josh Topolsky

  • New York Times by Steve Lohr – 06/22/2011

    A Start-Up’s Camera Lets You Take Shots First and Focus Later

  • Wall Street Journal by Don Clark – 06/22/2011

    Start-Up's Camera Allows Photos to be Refocused

  • Fast Company by Kit Eaton - 06/22/2011

    Lytro: The $50M Tech That May Change Photography Forever

  • All Things Digital by Ina Fried - 06/21/2011

    Meet the Stealthy Start-Up That Aims to Sharpen Focus of Entire Camera Industry

  • Forbes by Tomio Geron - 06/21/2011

    Shoot First, Focus Later With Lytro’s New Camera Tech

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